The Truth About the Better Business Bureau

When you want to see if a business is trustworthy or not, what do you do?  Did you spend time searching for Dinar Corp ratings before you decided to work with your currency brokers, or did you ask your friends who they purchased their dinar from?  In fact, a significant amount of people turn to the Better Business Bureau (BBB) when they want to find reliable and trustworthy businesses because they believe that it's an organization that's devoted to business excellence. The BBB has been touted as the ultimate authority on trustworthy businesses and scams, but there are a few things the average consumer doesn't know about one of the most trusted business authorities in the country.

The BBB has provided business reliability ratings and reviews to more than 4 million businesses, and they've received over 100 million requests for reviews from consumers in 2012.  The bureau's website is one of the top 400 most viewed websites in the US, and last year they handled almost 1 million disputes between businesses and their customers.  The organization claims that they do all of their review and ratings work for free, but when you learn more about the bureau's practices and supporters you'll see that their "free" claim simply isn't true.

The BBB has over 400,000 businesses in North America that support the organization, and every single one of them supports the bureau with their money.  All of the BBB's financial support comes from BBB accredited businesses; that means that they're literally supported by their members.  Many people think that the BBB's membership-supported status creates a substantial conflict of interest in terms of fairness and neutrality, but the organization still claims that it's impartial to every business they've rated.  The BBB's board members and corporate partners have exclusive voting rights on BBB programs, and sponsor award shows that always seem to recognize BBB members as having "advanced marketplace trust". 

In a 20/20 report ABC News detailed the many problems the BBB has with its "honest" reviews and ratings, and since the report has aired more people are starting to lose their faith in the BBB.  Don't let the BBB trick you into believing that their ratings are "non-biased".  Do your own business research and make up your mind for yourself.